Is this project viable? A question often asked once the thought process progresses beyond a dream towards reality. Our unique branding session focuses the dream into a tangible set of objectives that tell the story. The site and zoning analysis inform us of the existing conditions and set bounds on the future expectations. Architecture gives form and functionality to a conceptual site plan. The vision is almost complete; but not before the final reality check is settled by the preliminary project pro-forma. It’s only when “magic and the logic” intertwine we have the answer we seek. So, is this project viable?